Driving forward the Monte Carlo Mini branding project

This project was briefed to us by BMW Coopers in Tunbridge Wells. We were asked to design and brand a mini for the Monte Carlo Rallye. This was a promotions and event that needed both instant recognition but branding expertise. We based our designs on the retro and traditional look and feel graphics from the 50’s racing days. Overall we think it measured up and created the right inmpression and impact required.